Social-media rockstars' best practices: Part 1 — Attracting an audience
Social networks have caused a huge shift in how companies frame and execute their business. The success of Best Buy’s Twelpforce blurred the lines between marketing and customer service, using videos...
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Your business succeeds when people buy your product or service to satisfy a need or solve a problem. You know that they are buying, but do you understand why they are buying? You probably have a handle...
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